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Sony to launch Android-based small screen TVs

Sony India will roll out smaller-screen size televisions that run on Google's Android operating system to lower prices and drive the adoption of smart TVs. The company is working with its Japanese headquarters to develop a 32-inch screen for its Android televisions. It currently offers 43-inch models that start at Rs 66,900. Sony said 32-inch televisions still account for 45-50% of sales. Android's presence in this segment is vital to win market share and success, said Sony India head sales Satish Padmanabhan. Sony plans to start the second phase of its India manufacturing operations next quarter, which will allow new models to be added to its portfolio, more localization of features and faster replenishment of the supply chain.

Sony is committed to provide the best TV experience and the introduction of Sony’s Android TV is based on extensive mapping of customers’ expectations and technology advancements. Sony’s Android TV uses the official Google Android OS- 5.0 version, offering a variety of TV apps from the Google Play Store. Customers can now experience the ultimate gaming thrill with their favorite games and app, which are specially optimized for the TV screen size. Gaming enthusiasts can connect their gamepads and indulge in superior gaming experience on Sony’s Android TV.

The top three television makers-LG, Samsung and Sony- have been trying to push sales by rolling out internet features in the 40-inch segment. However, cautious consumers have cut discretionary spending and poor experiences have limited the adoption of such televisions in India. Sony expects that rolling out smaller-screen sizes of Android televisions will lower prices and is betting on superior user experience of the operating system."We are seeing good demand for Android televisions even in the smaller towns. Even if smart televisions grow up to 15% of industry volume in 12-18 months, that's a commendable achievement," said Padmanabhan.Sony’s Android TV excels in uniqueness and comes with exclusive Sony features like Serial Abtak and Notify BRAVIA. It offers a vast variety of Google features like Google Play Store, Voice Search, Google Cast and connectivity with accessories


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