Lava P7 smartphone launched in India at Rs 5,499

Lava has launched a new smartphone, the Lava P7, priced at Rs 5,499. The budget smartphone Lava P7 will be going on sale via physical retailers as well as online retailers.

The Lava P7 features a 5-inch FWVGA display with 480x854 pixels resolution. The display also comes with Corning Gorilla Glass protection. The handset is powered by a 1.2GHz quad-core MediaTek processor coupled with 1GB RAM. It also comes with 8GB internal storage which is expandable up to 32GB via microSD card. The smartphone runs Android 5.1 Lollipop operating system out-of-the-box. However the phone will receive a guaranteed Android 6.0 Marshmallow update in the future.

The Lava P7 sports a 5MP rear camera with LED flash and a 2MP front-facing camera with LED flash. The camera offers various features such as Child Mode, Live Photo, Panorama, Voice Capture, and Face Beautification. The camera also supports HD video recording. The smartphone supports dual SIM with dual standby. Other connectivity options of the phone include 3G, GPRS/ EDGE, Bluetooth, Wi-Fi, GPS, and Micro-USB.

The handset is backed by a 2000mAh battery which is rated to deliver up to 20 hours of talk time. The company says that the Lava P7 also comes with a Power Saver mode. The handset will be available in Blue, Gold (With Pearl Finish), and White colours.

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Swipe Virtue launched in India at Rs 5,999

Swipe Technologies has launched a new smartphone, Swipe Virtue, priced at Rs 5,999. The new swipe smartphone is available exclusively via the e-commerce website, Snapdeal.

The Swipe Virtue features a 5-inch HD IPS display with 720x1280 pixels resolution and a pixel density of 320ppi. The handset is powered by a 1.3GHz quad-core MediaTek processor along with 2GB RAM. The smartphone comes with 16GB of inbuilt storage which can be expanded up to 32GB via microSD card. The smartphone runs the Android 5.1 Lollipop operating system.

The Swipe Virtue sports an 8MP autofocus rear camera with LED flash, and a 5MP front-facing camera. The dual SIM smartphone supports connectivity options such as 3G, GPRS/ EDGE, Wi-Fi, Bluetooth, FM radio, Micro-USB 2.0, and GPS/ A-GPS. However it doesn't support 4G connectivity.

The Swipe Virtue is backed by a 2500mAh battery which delivers up to 8 hours of talk time and 250 hours of standby time. Measuring 142.0x70.8x8.3 mm and weighing 172 grams, the smartphone is available in white colour variant.

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OnePlus plans to launch Budget Smartphones

The Chinese smartphone manufacturer OnePlus is planning to launch its new budget smartphones in India. The price of the new device would be kept between Rs 12,000 and Rs 20,000. The previously launched OnePlus smartphones are priced at above Rs 20,000. Comparing to that, they are now planning to launch devices in the affordable segment at a lower price. The new smartphone will be more of a lifestyle and fashion product than a flagship device. They are also going to start its own full-fledged e-commerce website next year.

"We're introducing a new device by the end of this year. Diwali would be the ideal time, but next quarter for sure," said Vikas Agarwal, General Manager of OnePlus India. "It would be a global launch, but India will be the biggest focus," Agarwal said, adding that the Indian market is set to become the largest for the company from its present position among the top three markets, as its growing faster than any other market. Its other top markets are the US and Europe.

India contributed about 7% of OnePlus' overall sales last year, within just one month of operations. In the quarter to March, over 40% of global sales came from India without any major marketing activities, Agarwal had told ET after the launch of OnePlus Two, the company's second flagship device launched in June.

In the first quarter, over 40% of global sales came from India without any major marketing activities. Also India contributed about 7% of OnePlus' overall sales last year within just one month of operations.

Currently, OnePlus One and OnePlus Two devices can be purchased via Amazon or Flipkart by using invites. But after the launching of its own e-commerce website, the company could allow consumers to buy the devices from its own site.

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